All companies, especially e-commerce and web-based companies make use of the tool of explainer videos to reach out to their audiences in an efficient manner. There has been a lot of demand for explainer videos in the marketing industry nowadays. And why not, these explainer videos are quite engaging and can promote a product or a service in hardly 60-90 seconds.However what one must understand is that these have to satisfy certain qualifying conditions to be useful to their full potentials. If you are going to spend all that money on making the video and its promotion on social media and other video-based platforms, you must make sure that the video that you are going to put up there is good enough.